On May 16th, the international luxury brand GUCCI Global Brand Ambassadors Hanni, KAI, Mina Shin, and IU took in the city of Seoul to witness the Cruise 2024 fashion show at Gyeongbokgung Palace. On May 15th, the brand released the news and a promotional video.

After the brand ambassadors took pictures in front of Gyeongbokgung Palace, the big show began. The entire collection covers 60 looks, mostly for women, with less than 10 for men.

No.1 This big show uses bold color contrast to lead the trend. For example, bright red and blue contrast, deep purple and fluorescent yellow contrast, bright yellow and lavender purple contrast, red and vintage green contrast, red and purple contrast, blue and green contrast.

No. 2 Street rebellious cool girl: GUCCI Cruise 24 uses racing driver clothing style to cut into tights, matched with vintage sunglasses, showing the style of street cool girls, full of futuristic sense, or wearing a hip-hop beanie on the head to show individuality.

No. 3 Luxury upstart: Designers mainly use suit elements, while some use GUCCI's iconic logo fabric without hesitation, and others use double-breasted buttons. They give people a sense of luxury and the daily life of the Korean chaebol family.

The Gyeongbokgung Palace in Seoul, which is the background of the whole show, shows oriental charm and vintage color, and dozens of red round stone pillars tell the history of Gyeongbokgung Palace.

Original video:

*Images and video from GUCCI