Aaliyah Ish
May 6, 2023
Puma teamed up with Liberty to launch a new collection that puts you in a sea of flowers.
The world-renowned sports brand PUMA once again joined hands with the famous London design brand and department store Liberty to launch a new joint collection.
Through bold and unrestrained floral patterns, it conveys the legendary history of both brands and injects innovative fashion charm into streetwear. This PUMA x Liberty joint collection presents the spirit of the 1960s with Liberty's iconic floral patterns, conveying the brand's concept of free expression and paying tribute to the well-known florists in Hackney and Chelsea in London and their gorgeous bouquets.
This cooperation between the two parties creates an elegant and unique texture through the innovative combination of floral patterns and embroidery techniques, empowering trend followers to explore diverse fashions. The new PUMA x Liberty joint collection includes a variety of clothing and shoes, covering adult and children's clothing.
These include vibrant woven coats and matching trousers, as well as wide-leg trousers and cropped hoodies inspired by floral prints. The long-term cooperation between the two parties has not only perfectly integrated Liberty's brand DNA, which is proud of its exquisite floral patterns, with PUMA's unique sports tailoring but also created a collection of exclusive and interesting patterns in the process, and the creativity is presented on various items.
In terms of shoes, PUMA and Liberty created a joint collection of shoes based on PUMA's classic Teveris Nitro and Slipstream shoes, using Liberty's exotic and iconic floral patterns and high-saturation color matching to add to the collection.
In addition, the advertising blockbuster of this joint collection is set against the background of a traditional flower shop in London. The new products of the PUMA x Liberty joint collection are displayed in a scene full of vitality and surrounded by flowers, presenting the artistic conception of blooming flowers with vivid lens language.
The new PUMA x Liberty joint collection will be available on the PUMA official website and in offline stores starting May 5, 2023.
